Most people who work in this space have studied it.
I ran it.
The Career
I spent over 20 years inside some of the most commercially demanding environments in fashion, action sports, and consumer brands.
Buying. Merchandising. Product design and development. Brand. Wholesale. Retail. E-commerce.
Senior leadership roles across international teams, multiple markets, and high-velocity commercial calendars. Responsible for revenue portfolios in excess of €500 million.
I know what margin pressure feels like when it arrives in a Tuesday morning trading meeting. I know what it costs to build a range across three regions with different price architectures, different wholesale partners, and a development calendar that doesn't move. I know what international team leadership looks like when the business is accelerating and the decisions can't wait for the next scheduled call.
I have sat in the rooms where the numbers are real, the consequences are commercial, and the pressure is constant.
That is the environment I now work inside - on the other side of the table.
The Pattern
At some point in that career, a pattern became clear.
The more reliable I was - the faster I resolved what landed, the more consistently I delivered - the more the system routed through me.
Decisions that should have sat elsewhere kept arriving. Escalations that should have resolved below kept climbing. The calendar filled. Strategic thinking migrated to early mornings and long-haul flights. And weekends.
I was performing.
The business was moving.
And somewhere, quietly, the personal cost was increasing.
I know what your Tuesday feels like. Not from the outside. I lived it - with P&L accountability, commercial consequence, and the specific weight that comes from knowing the business depends on you being available.
That is why this work looks the way it does.
The Human
I grew up in Liverpool & Brisbane. I have lived and worked in London and spent the majority of my career based in France.
I now live between Paris and Guéthary, in the Basque Country - which, if you haven't been, is worth correcting.
I have two kids who keep me honest.
I cook.
I play guitar badly but consistently.
I follow music seriously and live sport occasionally.
I travel more than is probably sensible and less than the career used to demand.
The work I do now gives me back the thing the career was quietly consuming.
That is not a coincidence.
It’s the point.
If any of this is familiar - it is worth thirty minutes.
Not with someone who has studied the problem from the outside.
With someone who has been in the role, carried the load, and knows exactly what it costs.
Book a confidential call. We will talk through what is happening in your week, whether the pattern is there, and whether this is the right work for where you are now.
Thirty minutes. Confidential. No obligation.